FREELANCE FASHION DESIGN AND PRODUCT DEVELOPMENT / SYDNEY BASED
Design and product development for Menswear and Activewear brands.
Work
Portfolio and Projects
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Streetwear
Streetwear across every category, from tees and fleece to denim and outerwear, designed for monthly drops at volume.
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Contemporary Menswear
Considered menswear built on clean silhouettes, quality fabrics and details that earn their place.
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Activewear
Performance running and training gear that works on the track and still looks right off it.
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I Love Ugly x Jean-Michel Basquiat
27 styles built on Basquiat's crowns, notebooks and handwritten text, from crown embroidery to script-print denim and paint-splattered workwear.
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I Love Ugly x Keith Haring
22 styles rooted in Haring's New York, with his figures, hearts and polaroid archive across fleece, tees, outerwear and all-over print bottoms.
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I Love Ugly Active x Grave Runners
12 styles with the Auckland run club, built for trails and rain: hooded running jackets, mesh tees, split shorts and the club's gothic wordmark.
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I Love Ugly Active x Rebel Yuth
8 styles with UK artist Rebel Yuth, putting his artwork on performance tees, a tank and caps for running and training.
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I Love Ugly 15 Year Anniversary
15 styles marking 15 years of ILU, reworking vintage pieces and past best sellers with the original ILU logo and custom anniversary swing tags.
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Let's talk about your next collection.
Senior menswear and activewear design, from first idea to approved bulk. Book a free 20–30 minute discovery call to talk through your brand, your next range and how I can help.